Enyada Global Business

Leaders Legacy Tour

FEATURING JOE FOSTER, FOUNDER OF REEBOK

and Author, "SHOEMAKER"

“THE UNTOLD STORY OF HOW JOE FOSTER BUILT A MULTI-BILLION DOLLAR BRAND”
Joe Foster, Founder, Reebok

Hosted BY: Midlands Technical College

Cost:

$149.00

Website

ABOUT THE TOUR

The purpose of the Entrepreneurship & Innovation SHOEMAKER Global Tour 2024 with Joe Foster is to inspire current and aspiring entrepreneurs and business leaders globally.  We have just experienced one of the most challenging years for entrepreneurs and business leaders in 2020-2023.  Many businesses have closed, and many are just holding on.  It is estimated that many more will be shutting their doors in 2024.  At the same time, there are tremendous opportunities to start new businesses and keep the spirit of entrepreneurship alive.  Joe’s story is one of entrepreneurial genius, innovation, resilience, grit, and determination.  He is enthusiastic about using it to give hope to current and aspiring business leaders and entrepreneurs.  JOIN US on this 10+ City Tour!

WHAT YOU WILL LEARN

LISTEN TO WHAT DUVALE MURCHISON HAS TO SAY

WHY SHOULD YOU ATTEND

WHAT

The purpose of the Founder of Reebok Entrepreneurship & Innovation SHOEMAKER Global Tour 2024 with Joe Foster is to inspire current and aspiring entrepreneurs and business leaders globally.  We have just experienced one of the most challenging years for entrepreneurs and business leaders in 2020-2023.  Many businesses have closed, and many are just holding on.  It is estimated that many more will be shutting their doors in 2024.  At the same time, there are tremendous opportunities to start new businesses and keep the spirit of entrepreneurship alive.  Joe’s story is one of resilience, grit, and determination, and he is enthusiastic about using it to give hope to current and aspiring business leaders and entrepreneurs.  Through his use of creative imagination as an entrepreneur and innovation, he was able to survive, thrive and build a multi billion-dollar brand.  You too can do the same.

WHO

This event is for entrepreneurs, start-up founders, business leaders, CEO’s, high-level executives, mid-level executives and non-profit founders and executives.

WHY

If you are an entrepreneur, start-up founder, business leader, executive and want to learn how to build and maintain a successful business, this event is for you.  If you are interested in learning how to build a brand that can endure fifty years of change and still remain relevant, this event is for you.  If you want to learn from three additional successful business leaders about how start a business and overcome the challenges and obstacles that you will come across in your journey, this event is for you.  If you want to know how to bounce back from failure and turn it into success, this event is for you!

WHAT YOU WILL LEARN

ABOUT JOE FOSTER

KEYNOTE SPEAKER

Joseph William Foster (Joe Foster) was born in 1935 in Bolton England with the same birthday 18th May, as his grandfather, also Joseph William Foster who had died 18 months earlier.  Joe’s grandfather was the founder of J W Foster & Sons (Athletic Shoes) Ltd and the inventor of the Spiked Running Shoe and the Trainer (Sneaker).

As the surviving Founder of Reebok, Joe still welcomes the opportunity to travel and recount those early stories from start-up to taking the company to a $4 billion business, overtaking Adidas & Nike to become the Worlds No. 1 sports brand.  Joe has written his book Shoemaker to share his story and help inspire the next generation of budding entrepreneurs.

‘Trust Me, You Want to Be There.’

“My story, the Reebok story; is not a standard business tale about how I worked hard, hunched over a shoe last for thirty-five years. Nor is it, a linear journey along a well-thought out path, or a tale of how I risked millions and came out smelling of shiny leather. It is a book about motivation and the importance of gripping onto an opportunity when Lady Luck presents it. But there’s more to it than that. A lot more. Like every success story, there’s been sacrifice, a muddy pay-off for the glitter and gold that comes with industrial celebrity”.
JOIN ME!
JOE FOSTER
FOUNDER OF REEBOK

GUEST SPEAKERS

FEATURED KEYNOTE:

Jackson Hart

UPS EVP and President U.S.

FEATURED KEYNOTE:

Emma Sinclair

UPS EVP and President U.S.

FEATURED KEYNOTE:

Ethan Chase

UPS EVP and President U.S.

FEATURED KEYNOTE:

Sophia Martinez

UPS EVP and President U.S.

DON’T MISS THE OPPORTUNITY

“LEADERS ARE MADE, NOT BORN!” “Embrace the journey of mastery, pursue your passion, and commit to ongoing learning and development. By doing so, you will not only unlock your own potential but also make a meaningful impact on the world around you.”
– Gary C. Laney

About The Guest Speakers

Magda Esola

Vice President of Sales, Brookline Homes, President-Elect 2024 Canopy Realtor Association & Community Advocate

Magda’s leadership journey is marked by historic achievements, notably as the first Latina to be elected President-elect (2024) of the Canopy Realtor Association in over a century.  Her commitment to promoting diversity and inclusion within the real estate sector extends to her role as the 2022 President and current Advisory Board member of the National Association of Hispanic Real Estate Professionals.(Charlotte) Additionally, she champions these values as the immediate Chairwoman of the Diversity Equity and Inclusion for NC Realtors.

Her dedication to professional development and marketing excellence in the homebuilding sector is evident through her vice-chairmanship of the Sales and Marketing Council and her board membership in the Professional Women in Building council, both part of the Homebuilders Association of Greater Charlotte.

Magda’s impact on the industry is quantifiable, with over 800 families assisted and more than $500 million in production under her belt.

Christopher Dennis

Founder & Principal of E-Fix Development Corp and E-Fix Housing Solutions

Christopher Dennis is an accomplished leader driven by the community.  A veteran having served his country for 22 years, Christopher is now the Principal of E-Fix Development Corp and E-Fix Housing Solutions.  He specializes in the rebuilding of communities through strategic residential and commercial acquisitions.  He wanted to be the one to change the narrative around developing marginalized neighborhoods like the one he grew up in.  Being in the rooms with people who criticized and discredited his neighborhood inspired him to make a change within those communities.

Today we find Christopher as a commercial developer, real estate investor and community advocate.  His purpose is to be an inspiration and teach financial intelligence to his community.

As a serial entrepreneur, Chris has developed a work ethic that he believes will influence the future wealth builders in his community.  Induced by his faith and passion for the community, Chris encourages others to Think Big and Dream Big.

 

Gary Frey

Partner, BGW CPA, Co-Host Anything But Typical Podcast & Author, Silence The Imposter

Gary is a connector, “MacGyver,” and confidant for CEOs plus co-host of the Anything but Typical Podcast featuring vulnerable stories of ripple-making entrepreneurs.  He’s been president of four successful companies, including Bizjournals.com, a business news portal – growing it from three people to a $100 million company.  He’s done two turnarounds and led in two Fortune 100 companies.  He leads business coaching and development for a regional CPA firm serving privately held businesses.  He does a Murph workout every Monday (Google it!), is a triathlete, drummer, father of two grown sons, “Papa” to four grandkids and married for over 39 years.

He is the Author of “Silence the Imposter.”  While Imposter Syndrome has likely been plaguing people for hundreds 

(if not thousands) of years, the term was first coined in the 1970s by two female psychologists who attributed this condition primarily to high-achieving women.  Since then, it’s become apparent that imposter syndrome isn’t limited to women.  Chances are, EVERYONE who has walked this earth has experienced that inner voice whisper, “You’re in over your head.  If they only knew ‘X’ about you… You aren’t THAT good – you’ve just been lucky.  You’ve got to outwork everyone else — just to keep up.  You’re a fraud.” If you’ve ever heard any of those questions (or similar variations on those themes) rattle around in your head, Gary Frey has found SEVEN weapons that effectively silence the imposter.

LISTEN TO WHAT CALVIN JAMES, ZACH FREY & COLIN ABERCROMBIE HAVE TO SAY:

Clavin James

Director of Marketing
Pattterson Pope

Colin Abercrombie

Digital Marketing Manager
Patterson Pope

Zach Frey

Co-Founder/Designer Flux Footwear

LISTEN TO WHAT CALVIN JAMES, ZACH FREY & COLIN ABERCROMBIE HAVE TO SAY:

Clavin James

Director of Marketing
Pattterson Pope

Colin Abercrombie

Digital Marketing Manager
Pattterson Pope

Zach Frey

Co-Founder/Designer Flux Footwear

Strategic Partners

Symposium Objectives

Learn how you too can build a very successful brand!
Discover the secrets to longevity and sustainable success in business!
Learn how to see and discover the white space in your industry, capitalize on it and win big!
Learn how to turn failure inside out into success!
Learn the importance of great teams to help you succeed in your business!

Agenda

8:00 am – 9:00 am

Registration & Networking

9:00 am – 9:05 am

Welcome Central Piedmont Community College

9:05 am – 9:10 am

ENYADA WELCOME

9:10 am – 9:12 am

Introduction of Speaker

9:12 am – 9:32 am

MAGDA ESOLA
Vice President of Sales, Brookline Homes & President-Elect 2024 Canopy Realtors Association
Community Advocate

9:32 am – 9:34 am

Introduction of Speaker

9:34 am – 9:54 am

CHRISTOPHER DENNIS
Founder & Principal of E-Fix Development Corp and
E-Fix Housing Solutions

9:54 am – 9:56 am

Introduction of Speaker

9:56 am –10:16 am

GARY FREY
Partner, BGW CPA
Co-Host, Anything But Typical Podcast
Author, “Silence The Imposter”

10:16 am –10:30 am

BREAK

10:30 am -10:32 am

Introduction of Speaker

10:32 am –11:02 am

KEYNOTE SPEAKER – FIRESIDE CHAT JOE FOSTER
Founder Reebok – Multi-Billion Dollar Brand

11:02 am –11:42 am

GROUP PANEL DISCUSSION

11:42 am –11:45 am

Closing Remarks and Tour Announcement & Details

WHAT YOU WILL LEARN

WHAT SACRIFICES ARE YOU WILLING TO MAKE TO SUCCEED?

- “At first, money was so tight, that Joe, Jeff, and their wives all lived in their rundown factory, with the heavy shoe-making machinery strategically placed to avoid the floor collapsing. As the business grew in fits and starts, Joe’s vision for the brand became ever clearer and the setbacks, near bankruptcies and tough lessons only served to push Joe and Reebok harder towards the ultimate goal of breaking into America.” Finally, after 11 tries we were able to enter into the USA market.”
– AUTHORED BY JOE FOSTER
EXCERPT FROM “SHOEMAKER”

SHARK TANK'S KEVIN HARRINGTON INTRODUCES GARY C. LANEY # 1 BEST SELLING AUTHOR

Strategic and Influential Leadership are leading edge concepts that if mastered can catapult you into a new dimension of success and legacy as a leader. Watch Shark Tank’s Kevin Harrington’s explanation of the benefits of Strategic Influence.

ENYADA EVENT